Do you feel like you’re too late to enter the Software-as-a-Service (SaaS) market? According to the information technology research firm Gartner, SaaS will continue to experience healthy growth through 2015, when worldwide revenue is projected to reach around $22 billion.
Check out this infographic from Staff.com that summarizes the state and potential of this profitable industry.
Posted in Starting a business, technology
Are you giving your sales team all the tools it needs to make your small business profitable? Experts agree without a proper customer relationship management program (CRM) you’re taking a risk losing track of leads, sales and more. But what if the CRM you’re using is more complicated than helpful? There are so many programs for businesses of all sizes, there’s no need to waste your time trying to learn a program above your needs. Find out what CRM programs small business owners have found luck with in this New York Times article.
If you’re worried you need to do more with your social media marketing for your business, you might be right. Why? Because customers are spending more time on social networking than ever before. In fact, according to Experian, 27 percent of total U.S. Internet time is spent on social networking sites. Here are three websites that can help you can insight and control over your social media efforts:
It’s always smart to know what people are saying about your business on social media. 48ers searches multiple social media sites at once to give you the latest word on your company or even your competitor. No need to have to scour through lots of results that have nothing to do with your business. Plus you’ll be able to keep tabs on what is going on in your industry from people in the know…the consumers!
To keep up on social marketing trends and all things online marketing related check out the Content Marketing Institute’s blog. Topics such as what kind of stories work on Webisodes to how to take events and turn them into content marketing. Haven’t clued into the power of content marketing yet? Here’s a great place to start.
There are tons of tools available to you so you aren’t duplicating your efforts on different platforms and Postling is one of them. Postling helps businesses manage their reputation by allowing users to Tweet, post, upload video to YouTube, publish deals on Google and post customer reviews on Yelp all from one dashboard. You can also answer social media posts by email and find out what people are saying about your business across all platforms—and you’ll only have to look in one place.
For more social media help, make an appointment to meet with one of SCORE’s experts at 714-550-7369
There are still seats available for this Friday’s Women in Breakfast event!
SCORE OC’s Elissa Warantz will be the keynote speaker!
Internet Law and You: How to Protect Your Brand and Your Business When Marketing Online
WHEN: Friday, May 10th from
7:30 a.m. – 10:30 a.m.
Registration / Networking begins at 7:30 a.m.
Exhibit Table setup begins at 7:00 a.m.
WHERE:
The Center Club,
650 Town Center Dr.,
Costa Mesa, CA 92626
Register here.
Posted in social media, Starting a business
