Want to Grow Your Business in 2014?

wboc_orangeDon’t forget …

to register for the Third Annual Women Business Owner Conference in Orange County, CA. do it now! Created by Orange County networking group SCORE OC and held on October 30, 2014 at the Newport Beach Marriott Hotel and Spa.

Register today! 

The Benefits of Community Service

Community service initiatives benefit the community, your employees and your business.

Rasmussen Community Service

Getting Your Product into Big Retailers

477523079Countless small businesses dream of getting their products onto the shelves of the big box retailers. But, the hard part for those small businesses is turning that big dream into a reality. Where do you start? Do you have to know someone? It may feel like an uphill battle, trying to get big retailers to notice you, so how can a small business get the attention of the big guys?

Robin Wilson is a successful entrepreneur who knows first-hand how to get it done. She started with nothing, and took her lifelong suffering from allergies and asthma to build a highly successful eco-friendly business, Robin Wilson Home, offering eco-friendly products and design to promote a healthy lifestyle. In fact, Wilson developed a line of hypoallergenic bed linens that are now lining the shelves of retail giant Bed Bath and Beyond and other major retailers.

Here are six of Wilson’s tips on what small businesses can do to get noticed by big retailers:

  1. Create a niche product with a great story – For example, Wilson grew up suffering from asthma and allergies, so she knew she needed to make wellness the main focus of her business, her brand and her products. Wilson used her personal experiences and knowledge to create unique hypoallergenic pillows, comforters and mattress pads so that sufferers would no longer have to wheeze and sneeze while trying to sleep.
  2. Build a platform – In order for a small business to get their product noticed by the big box retailers, they must first develop a platform to get their products out there to be seen, and heard. A big retailer won’t be interested in your product if only a few of your friends know about it. Small businesses need to come up with a marketing and media strategy so that they have a platform way before thinking about getting their products on superstore shelves.
  3. Quality comes first – It has to be a quality product. Small businesses need to make sure that their product does what it promises. If it is good, the customers will come back and refer friends. If it is bad, the disappointed customers will tell even more friends.
  4. Understand the customer – Who are you going after? Know the store and know the store’s customer. Small businesses must understand who shops at the chosen store, why they shop there and what types of products they want to buy in order to truly deliver.
  5. Research and develop the right price point – Small businesses must determine whether the customer wants items at an affordable level or at an aspiration level. And in developing the price point, you must plan ahead to make sure that once you get it on the big box shelves that you won’t run out of stock.
  6. Establish a consistent brand – Make sure your product and your company’s message are consistent and streamlined. From business cards, to social media, to workers’ uniforms, they should all send the same idea to customers.   

Don’t forget …

to register for the Third Annual Women Business Owner Conference in Orange County, CA. do it now! Created by Orange County networking group SCORE OC and held on October 30, 2014 at the Newport Beach Marriott Hotel and Spa.

Register today! 

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