Want to Know the Secret to Success?

ThinkstockPhotos-158985731If you ask five different entrepreneurs their secrets of success, you’ll get five different answers–but all would be worth hearing. Learning from those who have gone before you should be on every small business owner’s “to-do” list. If you don’t have a mentor yet, make an appointment at your local Orange County SCORE office and get free expert advice.

Here are 75 Secrets of Success from the World’s Most Successful People, from Bill Gates to Tony Blair.

These principles of very successful business leaders have enabled them to achieve their highest career goals. Implement these into your life and you will see an improvement in your career.

1. Tackle your toughest task first thing in the morning. Instead of dreading the most difficult task you need to do, try working on this task when you arrive at the office in the morning. This will take the pressure off the rest of your day, making smaller tasks seem easier and more pleasurable to complete.

2. Learn from your failures. “It’s fine to celebrate success but it is more important to heed the lessons of failure.” –Bill Gates. The best way to learn is to try, and sometimes when you try you fail. This is not necessarily a bad thing and you should not be afraid to try just because you might fail. In fact, learning from your failures is the best way to improve your work.

Read more.

Email Mentoring Availability July 20-July 31

ThinkstockPhotos-186066717E-mail Mentors Available for July

Click here for an appointment.

Cathy Beard
Expertise: human resources, computer industry (it business end), city government, counseling, customer service, labor relations, retirement services, transportation industry
Harold Beral
Expertise: Real estate, finance, dispute resolution, litigation, leasing, insurance, insurance claims, contracts, choice of business entities, legal issues for businesses, buy/sell businesses.
George Blanc
Expertise: Business plans, consulting, strategic planning, finance, cash flow, accounting, advertising/public relations, marketing, swap meets, restaurants, nonprofits.

Peter Foley
Expertise: Business plans and strategies, marketing and pricing, sales, transportation industry, trucking, freight forwarding, warehouse distribution, ecommerce.
Leonard Kranser
Expertise: Acquisitions, business valuations, business plans, consumer goods, finance, government contracting, manufacturing, marketing & sales, mechanical engineering, small business management, quality control, strategic planning.
Barry McKinley
Expertise: Business start-ups, human resources, medical equipment, mergers & acquisitions, motorsports industry (motorcycles & watercraft), marketing & sales, managing manufacturer’s reps, negotiations, retail & wholesale distribution.
Pete Rabbitt
Expertise: Banking, insurance (all types), buying & selling a business, customer service, finance, marketing & sales.

Zoila Sanguinetti
Expertise: Accounting, banking, accounts receivable, accounts payable, business plans, cash flow forecasting, customer service, financing, industrial engineering, sales, strategic planning, fluent in spanish.

Alan Simon
Expertise: Accounting, business operations, financial planning, government contracting, human resources, intellectual property, it services, manufacturing, marketing, non-profits, product development, public relations, sales, start-ups, supply chain management.

David Sweet
Expertise: Aerospace/defense, business plans, business & real estate law, buying / selling a business, consulting, electronics, government contracting, insurance, manufacturing, mergers & acquisitions, strategic planning.
Jack Tsai
Expertise: Computer hardware, international business – import / export, product development, marketing, sales, wholesale distribution, business plans & strategies, start-ups, business turnarounds, internet & social media, internet marketing.


8 Simple Tips to Dominate your Next Trade Show

ThinkstockPhotos-472710732The trade show is an important platform for any business. It can be the ideal opportunity to launch a new product, or test out a new one. With effort and energy, it is a real possibility to place your business on the map among the movers and shakers at a trade show.

There are all kinds of what to exhibit and sell yourself, with many highlighted in the blog pot by Colour Graphics, ‘7 things you need to know before exhibiting at a trade show’. Dominating the trade show is important, not just because you have spent your budget on the stand, printing flyers and so on, but because it is a rare opportunity in a crowded market place to shine.

But, to dominate the trade show you need to be on the ball before you rock up and set out your stall. With this in mind, take a look at these 8 simple, but strikingly effective tips for dominating at your next trade show:

#1 Why this particular trade show?

Before you start planning and spending, take a moment to really look at why you think this particular trade show is the ONE – who are the people that attend as both delegates and exhibitors? Why are they there?

All too often, companies lose heart with trade shows as they don’t get the response they thought they would. The problem may not lay in their activities but the trade show itself not being the right one.

#2 Social media

By now, your business should be steadily building a presence on social media. From posting links to your content, to sharing articles and the like that fit and connect with your business. You could also be using it to connect and engage with customers and fans from across the country or the globe.

It is a perfect vehicle to use to advertise and market your presence at an upcoming trade show. But this is not a one of tweet before the event and after. It needs to be a strategized effort, building up to the show, throughout it and then following it for a number of days if not weeks.

All of social media accounts should be alive and energised for your next trade show.  If you are a sole trader why not invest in an app or program – such as Hootsuite or Buffer – so that you can schedule tweets, posts and so on at regular times? You can then intersperse these with ‘live’ updates as you go through the show.

And don’t forget to connect with other show exhibitors too, as well as the organisers.

#3 Socialise, network, schmooze and chat

Your stand is one thing but, it really is only one part of the equation. You will need to dig deep, put aside the need to have a nap after a hard day at the stand, and take notice of the informal meetings that are going on.

Just like you are using social media to be seen, you need to be seen in person too.

#4 A notebook

This might not seem obvious but you will meet lots of people, be given lots of business cards, and give out a lot of your own information. It can be fast-paced, a swirl of names, emails and mobile numbers. You say you will remember people’s names but…

… it never happens this way. So, have a notebook and a pen on you at all times (or use the digital equivalent) and makes notes. Sometimes it can help to make aide memoirs too, such as the colour of their jacket or another distinguishing feature.

#5 Schedule the best bits in advance

The booth is one thing but there are many other opportunities too, such as the informal cocktails hours or gatherings as talked about in #3. There are more formal affairs too and again, it pays to be part of these too (if your energy levels and budget can stretch to it of course, so choose wisely). Book them in advance and do your homework on who is there and who you need to talk to.

#6 Sponsor possibilities

There are all kinds of sponsorship opportunities that you could take advantage of. Again, it is about getting your name and logo out there for people to recognise.

If you are feeling brave or enjoy public speaking, there are occasions to be harnessed at trade shows where you can promote yourself to a room full of potential customers. Go for it!

#7 Showcase

Think big, think outside the box, think showcase. This is not about setting up a stall and then kicking your heels about.

Why not a competition with a great prize that people want and need? Maybe your product or part of your service…?

#8 Follow up, follow up, follow up

Tradeshows are essentially about networking but all too often, people network on the day but then… it all gets forgotten as you move on to the next big thing or tradeshow.
Make an impact before, during and after the show to maximise impact!