In the midst of all your holiday sales planning, you need to make sure to do some end-of-year reassessing—what worked in your Orange County business and what didn’t. To get it right in the new year, you might want to make some digital marketing resolutions. Here are three we think you should pay attention to:
- Get more mobile. How mobile is your small business? eMarketer found mobile devices will account for a larger-than-expected share of total U.S. retail ecommerce sales this holiday season. , according to the newly revised forecast. Really look at your website on your smartphone. Does it look right or do you need to simplify your site for shoppers on the go? If your mobile site takes too long to load, consumers won’t wait. Use large buttons and text, less content, simple search features and a limit the need to scroll.
- Get more social. Social shoppers tend to look at what their friends are buying on social media before purchasing a new product or service themselves. Test your social media presence across all the major social media platforms—Facebook, Twitter, Pinterest, LinkedIn and Google+. Analyze the activity and focus on the platforms that work. There are many social media monitoring tools to help. Check the Top Ten Reviews for top monitoring tools.
- Watch the reviews. Research by Nielsen shows 70 percent of people profess trust in online customer reviews, so you better pay attention to what customers are saying about you and your business on Yelp, Local.com and Angie’s List. Respond to negative reviews quickly but don’t attack the reviewer. Thank the person for his or her comments and if there is a problem, offer a solution.
Need more help? Call SCORE OC and meet with a SCORE mentor to plan for a successful new year!