How to Avoid The 7 Deadly Sins Of Marketing

Come to this workshop and find out if you are committing any of the seven deadly sins of marketing.  These 7 mistakes are the primary reasons why 8 out of 10 small businesses fail in the first 5 years.  Learn how you can avoid these mistakes and how you can put your business on the path to success.

Wednesday November 12, 2014
Check-in:   8:30 AM –   9:00 AM
Workshop: 9:00 AM – 12:00 PM

National University
3390 Harbor Blvd.
Costa Mesa, CA 92626

$45 at the door
(cash or check only)

$35 if you pre-register online by Clicking Here

Seating limited to 50!
Walk-ins Please Bring a Business Card

This workshop will encourage participation and encourage live demonstrations of your ability to communicate the core reasons why your business is Better and Different than your competition.

Because of the participatory nature of this workshop, we are limiting admission to the first 50 people who sign up.

Presented by Tom Patty & John Pietro of SCORE.

Tom spent over 21 years in the advertising business and retired as President of Chiat/Day, one of the most creative ad agencies in the country. His clients included Apple, Nike, Nissan, Pizza Hut and was one of five people who started and launched Wolfgang Puck Food Company.

John has over 40 years experience in marketing, advertising and promotions. He helped create the famous “Where’s the Beef” campaign for Wendy’s and also worked with Burger King, Coca-Cola, Cinnabon, Denny’s,

As SCORE mentors Tom and John have helped numerous small business owners with little or no advertising budgets and limited resources.

Seating still available, save yours!

Please Click Here to pre-register

Is Your Business Ready for the Holiday Season?

alignableThe Halloween pumpkins have been thrown out, costumes packed away and the holiday season has officially begun. Is your business ready?

A few weeks ago, Alignable, the social network for local business owners, along with advocacy organization Independent We Stand, conducted a survey about small business owners’ strategies for the upcoming holiday season. From the 739 responses we received, one thing was clear: local business owners know what makes them unique, and they plan to use a variety of tactics to attract holiday shoppers this year.

Optimism Reigns. The survey revealed that most SMBs are feeling optimistic about the 2014 holiday season, with 60 percent projecting an increase in sales compared to last year. Buy Local campaigns may be contributing to that optimism, with 77 percent of respondents saying they feel “buy local” campaigns can help build sales. In fact, 52 percent plan to participate in American Express’s Shop Small Business Saturday nationwide event.

Leveraging Local to Attract Consumers. In addition to a high participation rate in American Express’s Small Business Saturday, SMBs plan to employ a wide variety of tactics to attract shoppers, many of which leverage the “local” angle. Special events, cross-promotions and town-wide “holiday strolls” are all designed to draw people to local shops by adding a bit of fun.

Tactics include:

  • Offering discounts and specials (59 percent)
  • Offering unique or hard-to-find products (47 percent)
  • Holding special events (41 percent)
  • Cross-promoting with one or more local businesses (38 percent)
  • Participating in town-wide “Holiday Stroll” or other type of town or neighborhood event (32 percent)
  • Offering products online (32 percent)
  • Extending store hours (24 percent)

The owner of a gift shop in Chicago, Illinois, added, “We believe it is important to reward our customers for shopping local, and work with other indie shops nearby to do so, year-round. We realize we wouldn’t exist without their loyalty.”

What is the number one advantage that local business owners feel helps them compete against national retailers?

Business owners are very clear on their primary weapon against the big guys. 58 percent chose “a personal connection with my customers” as the primary weapon that helps them compete against large and online retailers. “Unique selection of products” came in a distant second (12 percent) followed by “promoting my business as locally owned” (11 percent).

 

 

How is Your Business Celebrating Veterans Day?

520537115Did you know? Veteran business owners are responsible for nearly one in ten small businesses in the U.S. and employ nearly six million workers.

This week, the Small Business Administration celebrates those military veterans across the country who continue to strengthen our country with their small business endeavors and entrepreneurial spirit.

Join us for National Veterans Small Business Week!