The Evolution of the Viral Video and Why You Want to Get On Board

videoDid you know online video now accounts for 50 percent of all mobile traffic? Plus, according to Dr. James McQuivey of Forrester Research, one minute of video equates in value to 1.8 million words. That’s about 3,600 typical web pages!

To understand why video has become so important in our visual society, take a minute and read (and watch!)  The Slow Evolution of the Viral Video: A Decade of Developments from Shutterstock.

Here’s a snippet:

The Slow Evolution of the Viral Video: A Decade of Developments — The Shutterstock Blog

Take your Wayback Machine back to 2006 — a simpler time for the Internet, before social media made its mark as a form of business, rather than pure entertainment. It was the year that Google purchased YouTube, sensing the potential for a platform constructed and marketed as a place for anyone to upload a video and, with it, find their 15 minutes of fame. The same promise can be offered today, eight years later, but the landscape for both the video creator and the viewer has changed in remarkable ways.

Read more.

Are You Ready for Small Business Saturday?

sbsSmall Business Saturday has evolved into a powerful movement since its inception by American Express in 2010. Always on the Saturday following Thanksgiving, Small Business Saturday encourages consumers to make an impact on their neighborhoods by shopping local and shopping small. This year’s November 29th event promises to be bigger than ever. Last year, Facebook estimated $5.7 billion was spent on small businesses on SBS.

For ideas on how to rally your neighborhood, how to promote your business and more check out the Small Business Saturday website. You can even personalize your signage (for free).

Here are more ideas on how to promote your business for Small Business Saturday.


How to Avoid The 7 Deadly Sins Of Marketing

Come to this workshop and find out if you are committing any of the seven deadly sins of marketing.  These 7 mistakes are the primary reasons why 8 out of 10 small businesses fail in the first 5 years.  Learn how you can avoid these mistakes and how you can put your business on the path to success.

Wednesday November 12, 2014
Check-in:   8:30 AM –   9:00 AM
Workshop: 9:00 AM – 12:00 PM

National University
3390 Harbor Blvd.
Costa Mesa, CA 92626

$45 at the door
(cash or check only)

$35 if you pre-register online by Clicking Here

Seating limited to 50!
Walk-ins Please Bring a Business Card

This workshop will encourage participation and encourage live demonstrations of your ability to communicate the core reasons why your business is Better and Different than your competition.

Because of the participatory nature of this workshop, we are limiting admission to the first 50 people who sign up.

Presented by Tom Patty & John Pietro of SCORE.

Tom spent over 21 years in the advertising business and retired as President of Chiat/Day, one of the most creative ad agencies in the country. His clients included Apple, Nike, Nissan, Pizza Hut and was one of five people who started and launched Wolfgang Puck Food Company.

John has over 40 years experience in marketing, advertising and promotions. He helped create the famous “Where’s the Beef” campaign for Wendy’s and also worked with Burger King, Coca-Cola, Cinnabon, Denny’s,

As SCORE mentors Tom and John have helped numerous small business owners with little or no advertising budgets and limited resources.

Seating still available, save yours!

Please Click Here to pre-register