With a good word from the social media channels, you could experiencing a surge of new customers coming through your doors. With a projected 3.6 billion users by 2014, the trend is too big to pass up. But converting those potential customers into loyal customers takes careful planning and creating positive branding experiences.
Check out this video from management consulting firm McKinsey & Company. The McKinsey partners show examples of companies that are doing the job well and explain how to harness the opportunity.
Click here: http://www.mckinsey.com/Features/social_media