A self-authored book can gain you credibility as an expert in your industry and attract attention for your business. You’ll get a lot of publicity and might be asked to write expert blogs, appear on radio and television, and more. Publishing your own book could lead to speaking engagements, book sales and (of course) more business. If you want it quicker, publishing an ebook is cheaper, quicker and easier than ever before.
You might be wondering, “What can I write about that anyone would care to read?” Don’t sell yourself short. You’re an entrepreneur, so start there. Do you have insights or advice on trends in your industry? Have you developed a unique style of management that has worked for you? Do you have an interesting startup story that others could learn from? Are you a groundbreaker in your industry? Whatever the topic, publishing your own book isn’t as difficult as it sounds, but you need to make sure you’re doing it right.
Here are some things to think about when writing your own book:
Write what you know. You are the expert! Using your own voice will make the story all your own, but if you get stuck or just aren’t a good writer, consider hiring a ghostwriter or writing coach. Ask your business peers and trusted friends what they would want to read from you. Once you have written your first draft, invest in a good editor to make sure your writing is clear and professional.
Make it pretty. Whether it’s a downloadable ebook or in print, you want the design to be easy to read and enticing. Think about the reader and on what device/s your book will be read. Hire a professional designer to create a great-looking cover and interior design. There are also simple templates you can download from Microsoft or TemplateMonster.com.
Go paperless. Today, a rising number of book readers are turning to their iPads, Nooks or Kindles to do their reading. CreateSpace, an Amazon.com company, offers one way to self-publish your book and make your content available through many formats including books, DVDs, CDs, video downloads and Amazon MP3s. Plus, CreateSpace takes care of the customer service and order fulfillment on your online retail orders.
Once your book is completed, market it wherever you can. Excerpt sections on blogs, promote it on your website, mention (and link to) it in your bio or byline, and take it with you to seminars and trade shows. Unlike cheap giveaways, books never go out of style—which means you’ve created a marketing tool you can use for years.