Should You Write a Book?

76731568A self-authored book can gain you credibility as an expert in your industry and attract attention for your business. You’ll get a lot of publicity and might be  asked to write expert blogs, appear on radio and television, and more. Publishing your own book could lead to speaking engagements, book sales and (of course) more business. If you want it quicker, publishing an ebook is cheaper, quicker and easier than ever before.

You might be wondering, “What can I write about that anyone would care to read?” Don’t sell yourself short. You’re an entrepreneur, so start there. Do you have insights or advice on trends in your industry? Have you developed a unique style of management that has worked for you? Do you have an interesting startup story that others could learn from? Are you a groundbreaker in your industry? Whatever the topic, publishing your own book isn’t as difficult as it sounds, but you need to make sure you’re doing it right.

Here are some things to think about when writing your own book:

Write what you know. You are the expert! Using your own voice will make the story all your own, but if you get stuck or just aren’t a good writer, consider hiring a ghostwriter or writing coach. Ask your business peers and trusted friends what they would want to read from you. Once you have written your first draft, invest in a good editor to make sure your writing is clear and professional.

Make it pretty. Whether it’s a downloadable ebook or in print, you want the design to be easy to read and enticing. Think about the reader and on what device/s your book will be read. Hire a professional designer to create a great-looking cover and interior design. There are also simple templates you can download from Microsoft or

Go paperless. Today, a rising number of book readers are turning to their iPads, Nooks or Kindles to do their reading. CreateSpace, an company, offers one way to self-publish your book and make your content available through many formats including books, DVDs, CDs, video downloads and Amazon MP3s. Plus, CreateSpace takes care of the customer service and order fulfillment on your online retail orders.

If you need help, you can find proofreaders, editors and designers through websites such as or

Once your book is completed, market it wherever you can. Excerpt sections on blogs, promote it on your website, mention (and link to) it in your bio or byline, and take it with you to seminars and trade shows. Unlike cheap giveaways, books never go out of style—which means you’ve created a marketing tool you can use for years.

Secret Fears of Small Business Owners

What are the five biggest fears of small business owners? Here are the recent results from a ReachLocal survey:
1. “I worry that success will ruin my personal life. I also worry that failure will ruin my personal life. I worry that too much of my identity is wrapped up in my work. What would happen if I couldn’t work at some point?!”
2. “My fear is that I show up to the office on there are no patients on the schedule”
3. “My fear is not getting enough sales”
4. “My fear is wasteful spending on advertising”
5. “My fear is failure and ultimately going bankrupt”

Read more…


Make Your Own Appointment for Success

180784957Need help with a business plan, financing or marketing? These SCORE OC mentors still have appointments available in February. Click here to make your own appointment. Sessions are free!

George Blanc. Expertise: Business Plans, Consulting, Strategic Planning, Finance, Cash Flow, Accounting, Advertising/Public Relations, Marketing, Swapmeets, Restaurants, Nonprofits.

David Blankenhorn. Expertise: Accounting (Accounts Payable / Accounts Receivable / Cash Flow), Acquisitions & Mergers, Budgets, Banking, Business Plans, Counseling, Customer Service, Human Resources, Non-Profits, Strategic Planning.

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Lynn Dines. Expertise: Pharmaceutical Industry, Health Care Industry, Human Resources, Nonprofit Associations, Business Plans & Strategies, Marketing, Sales, Customer Service.

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