By Anita Ginsburg
New startups are created every day across all industries. Consumers see companies come and go all the time. You need to differentiate your startup from others and from the major companies already in operation. Here are five ways you can make your young startup stand out amongst the competition.
Use Unorthodox Marketing
One way to stand out is to use unorthodox marketing methods to promote and brand your new startup. These are marketing ideas that are outside the box and innovative. You want to approach the problem of creating brand awareness and advertising your products in ways that have never been done before. Use community service, social media and special events to make this happen.
Have a Meaningful Social Media Presence
Many large companies today have a generic and boring presence online. Your new startup is small enough to have a meaningful social media presence. You want to create social media content that is genuinely interesting, useful or entertaining. Respond to social media posts from consumers. Having consumers perceive your startup as genuinely being a part of social media will set you apart from the competition.
Have Live Representatives Available At All Times
Consumers want to talk or message someone instantly when there are questions or problems. Too many large companies and startups today ignore this aspect of doing business. Use tools like online messaging software to connect to your customers easily and quickly. You should also make it easy for them to talk to someone on the phone during business hours, instead of requiring them to fill out forms or leave messages. This make a big difference in the long run.
Know and Target Your Primary Audience
Large companies need to appeal to the broadest audience possible making most marketing and advertising efforts feel stale or generic. Your startup can stand out by knowing and directly targeting your primary audience. Tailor your ads and marketing towards the market segments who want your product. This will allow your marketing to shine in an oversaturated field.
Enact Generous Customer Service Policies
A final way to stand out is to enact generous customer service policies. You want to be seen as providing exceptional service when there are problems such as defective, damaged or missing products in an order. Good customer service builds customer loyalty and trust that will eventually help your startup to succeed.
You cannot sit back and hope your startup catches on with consumers based on the products or services you are selling. You need to be aggressive about marketing your startup and providing the basic things other companies do not. These five tips will help your startup to stand out from your competitors.
Anita Ginsburg is a freelance writer from Denver, CO and often writes about business, finance, education and home. She graduated from Colorado State University in 2004. A mother of two, she enjoys traveling with her family when she isn’t writing.